"Best Bang for Your Book": only $8.95!
Don't waste time on marketing methods that don't work! "Best Bang for Your Book" is a 94-page ebook in MS Word format (also available in Adobe Acrobat and html) packed with information and tips about how to market your book while saving time and maximizing your sales. The ONLY book out there giving real sales facts and figures, both qualitative and quantitative, for books sold by all these marketing methods. It includes:
- What three methods of marketing do the authors polled say are most effective, and why?
- Is free promotion more effective than paid methods and why? Which paid methods are worth it?
- One easy way of selling your book to an audience of millions that everyone can do, but very few authors think of.
- How one author's book became a bestseller based on one bookstore placement.
- Press releases...effective or not? And what kind of results can you expect?
- What radio show did this author of 45 books say was his most effective promotional tool...and he could watch his sales rise on amazon as a result?
- Book signings...worthwhile or lonesome endeavor?
- A tale of a signing and event at Starbucks, and how you can make such a promotion work for you. What this author would and would not do the next time.
- A unique technique that got this new novelist an agent.
- How Tim Drake made his POD book 1stbooks's bestseller quarter after quarter.
...and MUCH more!
PRAISE for "Best Bang for Your Book":
"Your book was like a knowledgeable friend helping to confirm where BEST to spend OUR OWN dollars.
And secondly you helped in rewriting my press release and what to expect of it. Wow! Where to spend your bucks for the greatest percentage return together with helpful hints. Wow, again." - Steve Knight, author, 1853 Los Angeles Gangs, a true story novel.
"Julia, I have to say your 'Best Bang' book is great. I have a long list of new ideas to try, thanx to you." - Bill Neugent, author
Gotta know the details? Below the ordering info below, I am now offering a free excerpt, so you can get a feel for what the book is like.
At $8.95, the time and money you'll save learning about even ONE technique will be worth it. Not sure? Money-back guarantee!
To get the book, just:
Click here to purchase: Buy it!.
FREE EXCERPT: Below is only ONE technique the book offers:
Print Newspapers and Magazine Articles and Reviews -- Free
To date, I've personally gotten my best results from book publicity in the form of a newspaper article. But I was very fortunate, because the newspaper in this case was in a major daily: The Washington Post. My book was covered in the "Digital Capital" weekly column which runs in the Post's Business section each Thursday. Whether it was due to D.C.'s fascination with the business story of AOL (which is based right outside of D.C. in Dulles, Va.); or just luck on my part, I don't know.
In any event, what I do know is that the day the article was published, and for the next several days, I saw my sales on the 1stBooks.com web site spike.
After that, I hoped to get a print review by a journalist for another major regional newspaper, and I sent out copies of my book to various journalists who I thought might take an interest in it. One city I focused on was San Francisco, because I knew the Internet scene was big in that town. But, I'm sorry to say, I didn't have much luck at all with those mailings, and I feel like I wasted the cost of each book and the postage involved to send them. Probably they are gathering dust right now under a mound of such books on the reviewers' desks.
One approach that worked better for me was calling an editor directly. I tried this with one of the smaller, regional Northern Virginia publications -- one that targeted the direct area where AOL and most of its employees are located. I pitched her my article idea as a "double header" -- because in addition to the ex-AOL-employee angle, I had also lived in that town myself as a child. I didn't know how she would respond -- but she was very receptive, and said that the person she wanted to do the story was on vacation, but that I should send her the book.
I do think that pitching the story to an editor needs to be done in the framework of "see how this article will work great for your audience." Try to remember it's about them, not you, while on the phone…which seems obvious, but it is so easy to let it become about us!
One writer suggests paying attention to bylines to find the right prospective reporter or columnist or reviewer to cover your book: note which writers like to do author profiles. They are the ones it would be worth your while to contact!
Keep in mind that the publications you target should be the right audience for your particular book. Here's an example of knowing your audience: for Dickson's book "Sputnik," he went for Science News (http://www.sciencenews.org/) and the Wilson Quarterly (http://wwics.si.edu/OUTREACH/WQ/QUARTERL.HTM). Those readers are likely to dovetail with his book.
Online Magazine/Ezine Articles and E-Mail Newsletter Postings
Print magazines and newspapers are all well and good, but as we all know by now, there are plenty of online publications out there too, and many of them are more targeted/niche-oriented than their print counterparts.
These can be great places to approach to offer a free article or excerpt from your book, in exchange for some free p.r. in their publication…be it listing your url at the end of your article, a free banner ad on their 'zine's site, a multi-line ad in an email newsletter, or what have you.
This method has worked very effectively for authors such as Tim Drake, who has used this method to sell many copies of his book, There We Stood, Here We Stand: 11 Lutherans Rediscover their Catholic Roots (available at http://www.1stbooks.com/bookview/5677).
In fact, Drake ranks free URL banner ads placed on other web sites as number one in his list of most effective p.r. methods, and swapping magazine ads for stories as number two. Here is the banner ad which Tim had created:
Online magazines, newsletters, and email lists are all great tools for niche-marketing. With the Internet, writers today have it pretty good compared to our forebears, who didn't have this medium.
"The Internet has resurrected niche-marketing in the publishing industry," says Todd Hayes of UndergroundE. "The whole bestseller-incubation thing really threw us off the track for about 20 years. Niche-marketing is the only way to guarantee success on an individual basis for both fiction and non-fiction writers. A niche-marketing strategy will be very helpful in completing your marketing plan. Don't buy the stamps for those press releases until you know what your market wants from you," he counsels.
Judy Cullins, author, publisher, and book coach (also known as “the eBookQueen”) says “I love submitting articles to opt-in ezines and groups. My sales have zoomed from $75 in August to over $3000 a month this year each month.”
Judy says she gets consistent high sales from all over the world from this method. “Of course, I write a lot of them.” The steps all come from her e-Book, “Quadruple Online Sales in Four Months with Free Articles,” which sells for $12.95 on her site. (I’ve read it and recommend it highly).
(Judy Helps professionals manifest their book dreams. Her e-Book is:_Write Your e-Book or Other Short Book—Fast!) http://www.bookcoaching.com/discounts.shtml
Or send an email: mailto:Judy@bookcoaching.com
--- END of FREE Excerpt from "Best Bang for Your Book."
A portion of all book proceeds will go to Cure Autism Now.
Best of luck! And start making more money from your book!
Julia
Julia's Useful Links:
- The Book Coach: Judy Cullins: http://www.bookcoaching.com
Judy Cullins has been a book coach for 20 years. 27 authors have published with her since 1999. She gives 70 writing programs a year including teleclasses by the names of her top-selling eBooks: "Write and Sell Your eBook or Other Short Book -- Fast!", "Ten Non-techie Ways to Market Your Book Online," and "Create Your Web Site With Marketing Pizzazz". Also 9 eBook Kits and 14 other titles. What Judy wants for you is to get your book written, self-published, and to promote it the easy online way so that you can make the money you deserve.
Special Offer: 3 Free Special Reports on writing, ePromotion, Web marketing, and copy writing when you email Judy@bookcoaching.com with "3 Special Reports" in subject line. Plus you can get Judy's free monthly business tips by writing "Yes Tips" in subject line to judy@bookcoaching.com. And you can subscribe to her free, longer monthly ezine "The Book Coach Says..." by writing
Subscribe@bookcoaching.com.
- Writers Weekly: www.writersweekly.com
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